Sinopec boasts the largest nationwide service station network in China, covering urban and rural areas, along arterial roads and highways and on waters. Sinopec’s service stations offer premium service and products including gasoline, diesel, kerosene, lubricants, convenient-store service and non-fuel products for government organizations, businesses, agricultural and private consumers. Sinopec played a significant role in ensuring the stable supply of refined oil products through its vast network to the Beijing Olympics and the disaster-stricken areas hit by snowstorms.
In recent years, the Company's Oil Products
Sales Dept. has designed and implemented a
number of measures to ensure an effective
long-term service stations management mechanism.
These measures, including 'Star Stations
Campaign', 'Quality Service Campaign', 'Safety
Management Campaign', station operators' skill
contest, setup of fuel cards customer service
centers and releasing of public supervision
phone numbers 95105888, 95105988, etc, helped
build the Company's brand awareness and image,
and sharpened the Company's competitive
edge.
Standardized and Professional Management
Strict regulations and standardization system are established in the process of design, construction, management and service for Sinopec’s service stations. The
management of this system will be further
improved in line with changes in consumers’
psychology, habit and behavior as time goes
by.
Crackdown on Counterfeit Trademarks And Safeguard Legitimate Rights And Interests
As Sinopec is well received as a famous
brand, some private-owned service stations
camouflage themselves in Sinopec trademarks,
which badly impairs Sinopec’s brand image and
damages consumers’ interests. Sinopec has
further cracked down on counterfeit trademarks
and forced the shutdown of counterfeit service
stations by administrative and lawful means. We
hope consumers will be able to correctly discern
those fake stations and encourage them to report
unlawful uses of Sinopec trademarks to Sinopec
Refined Products Marketing Dept. or local
Sinopec subsidiaries.
Status Quo of the Counterfeit Sinopec
Service Stations
Currently, private-owned service stations in
the disguise of Sinopec trademarks are
geographically sporadic with some in remote
countryside. The crackdown efforts have
encountered certain difficulties due to intended
obstructions. In particular, some private owners
of these service stations are of little legal
awareness, which brings difficulties to the
shutdown efforts of persuasion and lobbying.
However, due to the prolonged time needed for going through legal procedures, Sinopec still has a long way to go
if it wants to shut them all down through legal
processes.
How to Discern Counterfeit Service
Stations
First of all, color, graphics and characters
will be easy to discern. Authentic Sinopec
service stations are spectacular in appearance
with comprehensive facilities. Sinopec station staff wear uniforms with
specific numbers and use standardized service language. Generally,
there’s a registration certificate in Sinopec
service stations with unified codes and
characters of Sinopec ** Service Station.
A
price board and a service items board with
Sinopec logo are usually hung on the wall. Oil
products of Sinopec service stations are
purchased from legal channels with good quality.
Stations with a pungent odor of heavy oil are counterfeit stations. In addition, many
Sinopec stations are now accepting IC card for
fueling, which could help customers recognize the authentic Sinopec stations.
Non-fuel Product
Business
Sinopec initiates and expands its non-fuel
product business based on professional operation
through its largest nationwide service stations
network to provide convenient and fast-track services for customers. Our non-fuel products
businesses cover a broad spectrum of 24-hour
retail stores, vehicle maintenance, fast food
and advertising, etc. When fueling at Sinopec stations, customers have access to various value-added services including delicious fast food, snacks,
soft drinks, cigarettes and liquors, accessories
for vehicles as well as vehicle facelift, change
of fuels and repair.
With the development of non-fuel product businesses, Sinopec service stations network is now able to provide all-round services for customers with comprehensive
functions, high-quality services, relatively
strong competitiveness and high brand
value.