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Sinopec boasts the
largest nationwide service station network,
covering China's cities and countryside, on roads,
expressways and waters. By offering gasoline,
diesel, kerosene, lubricants, convenient store
goods and non-fuel products, these stations serve
government organizations, businesses, agricultural
and private consumers, playing an important role
in providing topnotch service to customers,
especially in fighting the icy storm disaster and
earthquake and ensuring supplies to the Olympic
Games.
In recent years, the Company's Oil
Products Sales Dept. has designed and implemented
a number of measures to ensure an effective
long-term service stations management mechanism.
These measures, including 'Star Stations
Campaign', 'Quality Service Campaign', 'Safety
Management Campaign', station operators' skill
contest, setup of fuel cards customer service
centers and releasing of public supervision phone
numbers 95105888, 95105988, etc, helped build the
Company's brand awareness and image, and sharpened
the Company's competitive
edge.
Standardized and Paperwork
Management A rigorous regulation
paperwork and standardization system is
established in the process of design,
construction, management and service for Sinopec’s
service stations. The management of this system
will be further improved in line with changes in
consumers’ psychology, habit and behavior as time
goes by.
Crack down on counterfeit
trademarks and Safeguard lawful
rights As Sinopec is well received as
a famous brand, some private-owned service
stations camouflage themselves in Sinopec
trademarks, which badly impairs Sinopec’s brand
image and damages consumers’ interests. Sinopec
has further cracked down on counterfeit trademarks
and forced the shutdown of counterfeit service
stations by administrative and lawful means. We
hope consumers will be able to correctly discern
those fake stations and encourage them to report
unlawful uses of Sinopec trademarks to Sinopec
Refined Products Marketing Dept. or local Sinopec
subsidiaries.
Status Quo of the
Counterfeit Sinopec Service
Stations Currently, private-owned
service stations in the disguise of Sinopec
trademarks are geographically sporadic with some
in remote countryside. The crackdown efforts have
encountered certain difficulties due to intended
obstructions. In particular, some private owners
of these service stations are of little legal
awareness, which brings difficulties to the
shutdown efforts of persuasion and lobbying.
However, due to the constraint of legal
procedures, Sinopec still has a long way to go if
it wants to shut them all down through legal
processes.
How to Discern
Counterfeit Service Stations First of
all, color, graphics and characters will be easy
to discern. Authentic Sinopec service stations are
spectacular in appearance with comprehensive
facilities. Sinopec’s station employees wear their
unified work suits with specific numbers and are
trained with standardized service languages.
Generally, there’s a registration certificate in
Sinopec service stations with unified codes and
characters of Sinopec ** Service Station.
A
price board and a service items board with Sinopec
logo are usually hung on the wall. Oil products of
Sinopec service stations are purchased from legal
channels with good quality. Stations with a
pungent odor of heavy oil are no Sinopec’s service
stations. In addition, many Sinopec stations are
now accepting IC card for fueling, which may
reassure customers.
Non-fuel
Product Business: Sinopec initiates
and expands its non-fuel product business based on
professional operation through its largest
nationwide service stations network to provide
convenient and fast-track services to customers.
Our non-fuel products businesses cover a broad
spectrum of 24-hour retail stores, vehicle
maintenance, fast food and advertising, etc. When
you are fueling in Sinopec service stations, you
will have access to various services besides
fueling your vehicles such as delicious fast food,
snacks, soft drinks, cigarettes and liquors,
accessories for vehicles as well as vehicle
facelift, change of fuels and
repair.
Propelled by development of
non-fuel product businesses, Sinopec service
stations network is more comprehensive in
providing all-round services to customers with
comprehensive functions, high-quality services,
relatively strong competitiveness and high brand
value.
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